About Us


Built by a group of entrepreneurs, scientists, and personal growth & wellness enthusiasts who've all felt the pain and pressure of difficult circumstance, Bemore Store's mission will always be to inspire people to overcome the odds.

We all believe in the power of growth and self-improvement and have felt the pride of facing our fears and moving forward. We built this platform — with our apparel, books, and 1:1 consults — to help people from all walks of life, no matter what kind of fight you're fighting, remind themselves of what they're capable when they believe in themselves.

We break you out of your shell by helping you break habits that have held you back, and we do this in a number of ways backed by both scientific evidence and personal experience. We don't take cold-turkey or fad approaches popularized by the media; these are short-sighted approaches yielding short-term results. We believe the best way to break bad habits is to gradually replace them with better ones through effective problem-solving, moderation, and joy on your way to sustainable happiness and health.

Our CEO, Pasha Gurevich, graduated with a degree in Biochemistry (with Honors) from UC Berkeley, did graduate coursework at Johns Hopkins University, and worked on diabetes & cancer research at UC Berkeley, UCSF, and the Salk Institute. He later served as the Head of Research & Product Development at Labdoor and founded Fivegreen Health, before starting Bemore Store.

We hope we can help you along your way and, as always, inspire you to be more than you ever thought possible.


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